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B2B Lifecycle Growth Senior Specialist

ClassPass | Marketing | Full-time, Exempt | Remote - Argentina

We're revolutionizing the fitness & wellness industry, and we’re looking for talented people to help us do it. Mindbody + ClassPass bring together the best of both sides of the market: Mindbody is the industry’s most trusted all-in-one technology platform; ClassPass is one of the most popular apps for fitness & self-care enthusiasts. Together we’re partnering with more than 70,000 fitness studios, gyms, salons, and spas around the world. We’re not just another tech company—we’re far and away the leader of our industry. So join the team, work with mission-led people, and enjoy amazing benefits. Let’s see what we can accomplish together! 

Who we are

Creativity, collaboration, camaraderie—on the Marketing team we live our company values, developing and delivering strategic initiatives in a dynamic, data-led environment. Driven by growth and innovation, our projects move quickly and adapt to the ever-changing landscape of B2B & consumer marketing. Our goal is to reinforce the company’s position as the world’s most trusted software provider for fitness, beauty, and wellness. We’re making Mindbody a household name. 

About the right team member

The Senior B2B Growth Marketing Specialist is responsible for developing and implementing strategic marketing programs and campaigns focused on a range of activities including demand generation, post-sale retention and sales support. Key responsibilities include developing strategies and tactics to target, attract and capture customers, improve existing processes to generate sales, recurring revenue, and improve customer attrition. Day-to-day activities include understanding target audience needs, building nuanced audience strategies, conducting A/B tests and analyzing data to optimize KPIs. The ideal candidate will have extensive experience in end-to-end execution of numerous B2B marketing campaigns, a strong understanding of marketing metrics and technology solutions and a strong track record of driving successful lifecycle initiatives to reduce customer churn. *Please, attach your English CV.

About the role

  • Collaborate with teams like sales, finance, and strategy to develop and own the global strategic lifecycle roadmap to onboard, engage and retain ClassPass partners. 
  • Be the voice of our partners, providing insights on target audience and ensure our strategy is effective. 
  • Understand existing sales, onboarding, and CX processes to effectively run marketing tests,  propose workaround solutions for initial testing as well as scalable solutions for ongoing initiatives. 
  • Define and monitor partner KPIs, forecast key metrics and provide variance explanations vs forecast. 
  • Oversee the planning and execution of lifecycle campaigns, monitoring and optimizing campaign performance to achieve target KPIs. Develop project briefs and drive execution to support these campaigns. 
  • Implement A/B testing and other strategies to improve click-through rates, conversion rates, and overall campaign performance.  
  • Provide support to sales processes and requests 
  • Prioritize initiatives based on business impact and resource availability. 
  • Regularly analyze and report on the performance of partner retention efforts, providing insights and recommendations to stakeholders.  
  • Collaborate with Sales, Product, CRO and Creative teams to prioritize relevant initiatives.  
  • Identify opportunities for expansion and improvement, applying best practices and considering emerging trends and technologies. 

Skills & experience

  • Bachelor’s degree in Marketing or related field  
  • 5+ years of experience in growth marketing 
  • 2+ years of experience in B2B marketing, preferably in a sales led organization 
  • Proven ability to project manage multiple marketing campaigns simultaneously with minimal oversight, covering the entire customer lifecycle 
  • Results-oriented, with a track record of owning a marketing testing strategy, analyzing A/B test results and performing ad hoc analysis to gain additional insight 
  • Strong knowledge of customer retention strategies and proven strategies to reduce churn 
  • Exceptional communication and collaboration skills to work effectively across teams and external partners 
  • Strong Excel skills: pivot tables, VLOOKUP, SUMIFS (SQL is a plus) 
  • 1+ years of Salesforce CRM knowledge for running and creating reports 
  • 1+ years of experience in Hubspot or email service provider  

 

 

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Have we piqued your curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

Mindbody is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

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