Mobile Marketing Manager- ClassPass

Marketing | London (UK)

About the role

ClassPass/MindBody are hiring a Mobile Marketing manager, to focus on Paid Social, App 

 Reporting into the Paid Social Lead, ClassPass Global Acquisition Marketing team. 

In this role, you will support paid social marketing channels globally (US/CA, EMEA, APAC & LatAm), web and app and should have experience working recently, in this fast moving App space. 

About the right team member:

  • You’re an app marketing and tech super-fan. You stay on top of everything new and exciting in the world of mobile app marketing as well as industry changes & updates.
  • You will be working in a Paid Social role, for an App and have both App and Web experience
  • You are a progressive, on-the-spot, creative problem solver who demonstrates both technical and analytical skills; comfortable measuring, interpreting, and making real-time decisions based on large volumes of marketing performance data.
  • You are diligent and attentive to detail, able to listen, learn, and put into action.
  • You have excellent communication skills and an ability to collaborate with those around you.
  • You have extensive experience in Instagram, Facebook and TikTok; optimizing audiences, creative and bidding.
  • You have experience with mobile measurement and app analytics platforms, such as Appsflyer.
  • You are familiar with App Store optimization strategies.
  • You are familiar with Google Analytics and Tableau.
  • You have working knowledge of SQL.

Responsibilities:

  • Take ownership of day-to-day paid social app performance for Instagram, Facebook and TikTok, ensuring ongoing and timely optimizations are delivered as well as seeking out opportunities to improve performance.
  • Work closely with the acquisition team to support performance KPIs and prioritize marketing channels to align with current business needs.
  • Accurately forecast budget and account performance based on campaign data and market dynamics; plan media activation to achieve acquisition KPIs.
  • Responsible for planning and executing the testing roadmap for App Store optimization, looking for ways to scale app acquisition across new channels and within existing campaigns.
  • Establish, optimize and report on app funnel tracking & measurement.
  • Plan and rollout testing initiatives across global markets, ensuring localisations are implemented effectively.
  • Collaborate with the creative team to drive creative testing and execution, incorporating campaign learnings into asset production.
  • Ability to work jointly with multiple teams, including creative, localisation, business intelligence, product, finance.