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Powering the world's fitness, beauty & wellness businesses

Cutting-edge technology,
transformative experiences

Backed by 20 years of product innovation, research, and thought leadership, we're the original software fueling the boutique wellness revolution. Together with ClassPass, Mindbody is the most trusted technology in the global wellness industry.

Through our platforms, we connect thousands of businesses with more consumers, more effectively, than anyone else.

Get to know us

Bringing businesses and consumers together

  • Business owners

    We empower businesses by providing the tools they need to run day-to-day operations, attract and retain clients, and bring their experiences to life.

    Mindbody ClassPass Partners
  • Consumers

    We're the go-to destination for consumers to find and book classes and appointments—both on the Mindbody Marketplace and with the ClassPass app.

    Mindbody Marketplace ClassPass
  • Enterprise businesses

    We're the proven scalable solution for wellness enterprise brands, with unmatched end-to-end multi-location management capabilities, best-in-class security, and comprehensive support.


From household
names to hidden
gems—we grow
businesses worldwide

Exhale logo Orange Theory Fitness logo Regymen Fitness logo La Vida Massage logo Restore logo Gymguyz logo Wellbiz Brands logo The Lash Lounge logo F45 logo [solidcore] logo Y7 Studio logo Burn Boot Camp logo

Executive Leadership Team

  • Fritz Lanman
    Chief Executive Officer
  • Tom Aveston
    Chief Financial Officer
  • Zach Apter
    Chief Marketing Officer
  • Sara Diniz
    Chief Human Resources Officer
  • Brian Fields
    Chief Revenue Officer
  • Jacob Meacham
    Chief Technology Officer
  • Shana Neiditch
    SVP, General Counsel & Corporate Secretary
  • Chloe Ross
    SVP, International
  • Kristin Heintz
    SVP, Finance
  • Jess Huang
    SVP, Product
  • Jeff Bladt
    SVP, Pricing & Marketplace
  • Rachel West
    Chief of Staff

Mindbody partnered with Vista Equity Partners in 2019, which has enabled our company to continue to grow and achieve its product innovation goals.

Thinking about joining our team?

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