Mindbody brand toolkit
This is your one-stop shop for Mindbody brand assets and usage guidelines.
Our brand
Committed to powering the growth of businesses around the world, we’re all about building momentum. Our brand identity reflects that dynamic innovation—technology in motion. Our employees, partners, and customers are all part of our worldwide brand, and these guidelines help keep that brand strong and cohesive.
Logo usage & variants
The Mindbody wordmark, logo, and its combinations come in different formats and have different uses.
It's important to use these up-to-date versions below rather than downloading logos or wordmarks from a Google search or previous marketing materials. While they may look similar, the correct versions of our Mindbody logos can only be found at the links below.

Our wordmark is our most-used brand identifier. Use it everywhere you refer to Mindbody, in marketing materials, websites, blog posts, etc. When in doubt, this is the logo to use anywhere you want to highlight our partnership.

Our standalone logo is primarily reserved for app and social icons, or when space is extremely limited.

This is our corporate identity, used for prominent placements or formal documents where space isn’t an issue.

The two wordmarks together show our two brands united. Usage is limited, generally reserved for the Mindbody employer brand.
Downloadable assets
Are you a Mindbody brand ambassador? Keep the momentum going and help us spread the word! We want to make it as easy as possible for you to strengthen awareness of your partnership with us.

Introduce new clients to the Mindbody app and help your members recognize it in the app stores.

Easily publish a post or story to remind your clients they can book with you on the Mindbody app.

Share this branded banner and link it right to the app stores. Use it on your website or in an email update to your clients.

Stay up to date with this digital banner. Use it on your website, add it to your email signature, or send an update to your Mindbody clients.
Want more info about the Mindbody brand?
Our brand is so much more than a logo. Explore our color palette, typography, illustration style, voice and tone, and more in our brand guidelines.
Frequently Asked Questions
- Why does Mindbody need rules about how to use the Mindbody logo?
These rules promote consistent use of the Mindbody brand, preventing confusion and making it easier for people to instantly recognize references to Mindbody. These guidelines also help protect our trademarks. For more information about our brand, refer to our brand guidelines.
- Do I need to request permission for each use of Mindbody's logo?
If you’re a Mindbody customer or partner, or working on a Mindbody sponsorship, please feel free to use these downloadable assets. If you have questions, please reach out to your Mindbody contact. They can provide brand guidance and permissions as needed.
- Can I use Mindbody logos and images I found somewhere else on the web?
Any logos or images found elsewhere on the web are not approved for use. Please help us protect our brand by following these guidelines and using brand assets from this site only.