Senior Content Marketing Specialist

We're revolutionizing the fitness & wellness industry, and we’re looking for talented people to help us do it. Mindbody + ClassPass bring together the best of both sides of the market: Mindbody is the industry’s most trusted all-in-one technology platform; ClassPass is one of the most popular apps for fitness & self-care enthusiasts. Together we’re partnering with more than 70,000 fitness studios, gyms, salons, and spas around the world. We’re not just another tech company—we’re far and away the leader of our industry. So join the team, work with mission-led people, and enjoy amazing benefits. Let’s see what we can accomplish together! 

Who we are

Creativity, collaboration, camaraderie—on the Marketing team we live our company values, developing and delivering strategic initiatives in a dynamic, data-led environment. Driven by growth and innovation, our projects move quickly and adapt to the ever-changing landscape of B2B & consumer marketing. Our goal is to reinforce the company’s position as the world’s most trusted software provider for fitness, beauty, and wellness. We’re making Mindbody a household name. 

About the right team member

We are looking for an experienced Senior Content Marketing Specialist to develop informative, influential and SEO-optimized content for a range of strategic initiatives. This position includes writing articles, blog posts, one-pagers, thought leadership pieces, social media posts, webpages and more with lead-generation and SEO optimization in mind as well as measuring content performance. 

About the role

• Create and publish high-quality, engaging, and informative content across various formats such as blog posts, articles, whitepapers, case studies, infographics, videos, webpages, and social media posts. Ensure content is best-in-class and optimized for SEO, while also meeting brand guidelines. 
• Serve as in-house content expert, deeply understanding our customers challenges, business objectives, and the way they work, to inform content creation.  
• Translate content briefs and data points into comprehensive narratives for our audience. 
• Brainstorm and inform content strategy alongside the broader marketing teams and SEO experts. 
• Develop and uphold content management standards for style, presentation, and performance. 
• Partner with creative, SEM, product marketing, and SEO to create relevant content campaign assets.  
• All other duties as assigned. 

Skills & experience

• You are a collaborative thinker and writer with a keen eye for detail and a proactive member of a creative group. You are skilled in writing for a wide range of channels, flexing style, tone and best practices as needed. You have experience supporting comprehensive, full-funnel content strategies and campaigns, including social media and email publishing, CMS management, and more.
• 4+ years of writing experience, ideally in the B2B tech or SaaS sector with a portfolio showcasing relevant writing samples 
• Exceptional writing and editing prowess 
• Strong project management skills and attention to detail 
• Ability to convert complex technical concepts into clear, engaging content 
• Eagerness to evolve and adapt to industry trends 

• Nice to haves: 

  • Understanding of SEO principles and tools 
  • Ability to use metrics to inform content ideas and decisions 

Have we piqued your curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

Mindbody is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

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