Product Marketing Manager

We're revolutionizing the fitness & wellness industry, and we’re looking for talented people to help us do it. Mindbody + ClassPass bring together the best of both sides of the market: Mindbody is the industry’s most trusted all-in-one technology platform; ClassPass is one of the most popular apps for fitness & self-care enthusiasts. Together we’re partnering with more than 70,000 fitness studios, gyms, salons, and spas around the world. We’re not just another tech company—we’re far and away the leader of our industry. So join the team, work with mission-led people, and enjoy amazing benefits. Let’s see what we can accomplish together! 

Who we are

Creativity, collaboration, camaraderie—on the Marketing team we live our company values, developing and delivering strategic initiatives in a dynamic, data-led environment. Driven by growth and innovation, our projects move quickly and adapt to the ever-changing landscape of B2B & consumer marketing. Our goal is to reinforce the company’s position as the world’s most trusted software provider for fitness, beauty, and wellness. We’re making Mindbody a household name. 

Our Product Marketing team’s mission is to generate customer insights that inform Mindbody’s product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Mindbody, partnering closely with Product and Engineering, Sales, Pricing, Marketing, and Research to name a few. Different from other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. 

About the right team member

As a Product Marketing Manager, you'll help define our product strategy, lead high-impact go-to-market initiatives, develop compelling narratives, and grow adoption for critical products. In this role, you will develop messaging and positioning, craft the narrative for how our products deliver value to customers, and engage cross-functional teams to drive overall awareness, adoption, and revenue. 

This is a highly cross-functional role that requires strong product intuition, strategic thinking, and a bias for action. You’ll bring deep customer and competitive insights to everything you do, and operate as a true partner to Product, Sales, Customer Success and Enablement, Marketing, and Pricing leadership. 

The role reports to the Senior Manager, Product Marketing. 

About the role

What you’ll do: 

• Be a storyteller. You have deep empathy for our customers and are able to adapt how you communicate to best reach and engage your audience and differentiate Mindbody. You have excellent verbal and written communication skills 
• Lead with data. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market
• Keep things organized. You are able to manage highly interdependent, complex projects and keep various work streams on track
• Have a passion for technology. You are keen to learn about how things work and are able to explain technical concepts in ways that everyday people can understand
• Be Ambitious. You are eager to make an impact at Mindbody. You thrive in a fast-moving, dynamic, high-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right
• Act as a team player. Product Marketers collaborate across the Marketing team and with most teams at Mindbody. You are able to work with a range of disciplines to execute on your work 

Responsibilities: 

• Lead messaging and positioning for Mindbody products, and develop campaign-level content as well as sales enablement assets
• Develop customer insights through qualitative and quantitative analyses, working in concert with Product and Research teams
• Work closely with Product, Sales, and Pricing teams to build a marketing strategy, with the goal of driving awareness, demand, and usage of our products
• Enable sales teams to understand the value of our products and competitive solutions
• Take a data-driven approach to campaign strategy focusing on the most impactful outcomes and success metrics  

Skills & experience

• 3+ years experience in software product marketing, product management, or marketing in the software, SaaS, technology, or e-commerce industries
• Proven track record of leading product launches and driving GTM strategy that delivers business results
• Strategic thinker with strong business acumen, able to connect the dots between customer needs, market trends, and product development
• Highly analytical mindset—confident with data and able to extract insights that influence product and marketing strategies. Constantly leveraging data to optimize product performance and user engagement
• Experience navigating ambiguity and driving alignment in fast-paced environments with shifting priorities
• Proven ability to collaborate and influence cross-functionally
• Outstanding prioritization and project management skills, with a keen ability to balance short-term execution with long-term strategy
• Creative problem-solver who’s not afraid to roll up their sleeves, iterate quickly, and champion innovative solutions
• A strong commitment to Mindbody’s core values and demonstrated outstanding character, leadership, and customer focus
• Fluency in English 

#LI-SP1

Have we piqued your curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

Mindbody is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

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